In the pursuit of our dreams and aspirations, setting goals is akin to charting a course for success. But beyond the realm of SMART goal setting, there exists a potent force that propels us forward—a force encapsulated in the simple yet profound question: What is your “BIG WHY”
A goal is a written specific target, a result, or well-defined outcome that we want to achieve, and while this definition provides a framework, it is the underlying motivation that truly ignites our passion and determination.
When you embark on your journey toward a goal, it’s vital to understand the benefits that await you upon achievement. These rewards serve as beacons, lighting up your path to success. Consider the allure of improved income, the tangible items you’ll possess, the enjoyment of greater respect from peers and colleagues, and the overwhelming sense of accomplishment that you will feel. These are the attractions compel you to push forward.
However, the power of your “BIG WHY” doesn’t stop at the allure of success—it also shields you from the perils of inaction. By striving for your goal, you sidestep the losses that could await: the loss of market share, the obsolescence of your company’s services, the potential reduction of current income, and the looming specter of increased stress. These are the pains you’ll avoid by staying resolute.
In essence, your “BIG WHY” is the North Star that guides your journey, ensuring you reap the rewards and evade the pitfalls. It’s the driving force that fuels your determination even when challenges loom large.
So, as you embark on your path to achievement, always remember to delve deep into your “BIG WHY.” For it is in understanding the profound benefits to be gained and the painful losses to be avoided that you unearth the unwavering motivation required to turn your goals into reality.
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